The Rills 'Do It Differently' 12"

Lincoln’s rising indie-rock band The Rills kickstart their year with anthemic thriller ‘Do It Differently’. An optimistic cut that’s powered both musically and thematically by the trio’s headstrong spirit, they noted in a press release that ‘Do It Differently’ is about “acknowledging your uniqueness and using it to push against a world that tries to pigeonhole you”.

The group cited TikTok as a particular influence on the song, pointing out how the platform’s fervent base of content creators has “used a new format to build huge communities in rapid time”. They suggest that “taking control of your own destiny is a very punk mentality to us”, declaring: “Right now, TikTok is as punk as it gets!”